I can confidently say that Umang is among the top 1% of her peer group when compared with colleagues with similar experience and tenure. I see Umang as a self-starter, a team player, and a professional with excellent communication skills. Umang has demonstrated these qualities repeatedly in multiple engagements, thus, making her one of the top performers at the company.
Early on, Umang was quick to spot the importance of launching a ‘cart’ functionality on the website to increase the value/ ticket size for an average order. This was a herculean task, which warranted coordination and communication with senior managers, backend development teams, and other cross functional design teams. Umang jumped right into action and took ownership to see that this new feature, considered to be one of the biggest implementations for the company, was successfully executed. Given the stringent timelines and multi-stakeholder synchronization, Umang set up a 2 day meet-up involving all team leads to track progress, ascertain possible bottlenecks, and set in place any course correction measures. These meet-ups streamlined the design and development process and brought everyone on the same page. The result was an immediate increase in revenue by INR 10,000 daily post addition of this functionality. Moreover, the average order size went up by 30% and further to even 60% in just a span of 2 months.
The above example also highlighted Umang’s effortless ability to connect and establish effective working relationship with different team members. She is sincere in her communication with others and manages expectations brilliantly. This trait has empowered her to develop several lasting relationships for the firm with alliance partners. It is for this reason – the firm entrusted her with the responsibility of identifying external partners for the website and integrating various payment gateways such as Paytm, PhonePe, PayPal, AmazonPay and Freecharge. Today at Lybrate, 80% transactions are via these payment gateways itself.